…oks on the page — its visual appeal. They avoid ugly punctuation and will break the rules to do so. If you keep your writing simple and clean, you make it not only visually appealing to your reader but also give it clarity that’s easy to edit. That’s how you become more eloquent. That’s how you hold the reader’s attention.
Very helpful. Been a "Medium" since April 2020. Started taking it seriously in February. It is hard. Like anything, it takes effort to master. Thanks Steven!